I said it was a tasty snack, ending my survey. The texture was not as crunchy as I would have liked, but the product was perfectly salty.įinally, the identity of the product was revealed in a question that asked: “How well does the sample meet your expectations for cheese puff snacks?” I said I liked how the snack had an initial, strong burst of cheesy flavor. The survey asked me to describe in words the product in detail. The survey asked me to judge the product's cheesiness based on its appearance and had me choose from alternatives that ranged from "Not at all cheesy" to "Much too cheesy."īecause the little lumps were a pale yellow, I ranked them toward the lower end of the scale for cheesiness.ĭaily News reporter Toni Caushi records his impressions of a sample of cheese puffs at Curion, a new consumer packaged goods taste-testing facility in Natick, April 8, 2022. "Even though you might not like the product, you might buy it for them, and they think about these things." "They want to see if you're actually purchasing something probably for the kids," said Bohnert. The product was clearly some sort of cheesy snack, which explained why the survey asked earlier about whether I had a person of less than 17 years of age living in my home. More: Watching the Boston Marathon? Eight places to grab a bite along the course The pale yellow of the shell-shaped lumps reminded me of something I’d snack on Friday night while wearing pajamas and a T-shirt. The product was definitely something much less elegant than French cuisine. It made me think of the shape of escargot, but much paler, crunchier and drier. It was clear to me that the makers were aiming to imitate shells. In the cup were about 10 small, pale yellow lumps. The product was then brought to me in an unmarked black cup.
#Curion insights cracker
I started with a no-salt cracker and some water to cleanse my palate. The reasoning behind that question would soon make sense.Ĭurion is a new consumer-packaged goods taste testing facility in Natick.īut because this was a mock session, the staff chose the product. Besides age and gender, the survey also asked whether I had a person younger than 17 years old in my household, which I answered “no” despite the fact that I act like one sometimes. In the taste-testing room, I was assigned a laptop on which I answered several questions. With that information, food companies will determine "that if the product is good, then it will hit market, or if the product’s bad then it won’t go to market because people didn't like it,” Bohnert said.Ĭurious about the experience, I signed up for a mock session that simulated what Curion offers. More: Explore Afghan food and culture through an interactive event And the companies, he said, put a lot of effort into finding the right people to test their products. Location manager and field technician Allen Bohnert said many people like to participate in surveys, considering it an entertaining gig. In Natick, the company exclusively tests food and drink, such as gummy bears, beer, pizza or fries. With a kitchen and tasting room, the center can host up to 28 testers, who enter their opinions on laptops provided by the company. The company's Natick location, called Curion Boston, opened in December at the former Moe’s Southwest Grill in the Sherwood Plaza on Route 9. Daily News reporter Toni Caushi tries out cheese puffs at Curion, a new consumer-packaged goods taste testing facility in Natick, April 8, 2022.
0 kommentar(er)
